Anyone who has been designing and developing websites for any length of time will clearly remember when all the hype about Google’s “Mobilegeddon” was dominating the internet. They made massive changes to their algorithms and launched them on April 21, 2015. This was the beginning of what would be an all-out offensive attack that would be the downfall of any sites that didn’t cater to a mobile audience.
Why did they do that? Because that’s where statistics showed them that most internet users were to be found conducting their searches and accessing new sites – on mobile devices. From there, the focus of any London digital agency, for example, would also be to develop mobile apps to further enhance performance and the user experience, UX, on those websites. These are four of the benefits they seek to address with mobile apps.
1. Enhanced UX
Many of today’s mobile apps are the result of Big Data analytics combined with Artificial Intelligence. Mobile apps provide literally unlimited opportunities for digital creative agency London professionals to develop apps to work in conjunction with eCommerce websites. This makes access possible wherever that user might be. It’s a rather symbiotic relationship between the app and the eCommerce site that enhances the UX. Users can find and buy products or services no matter where they are and how they are accessing the web. It makes for a much more personalised experience and that is what Google’s mobile algorithms were all about.
2. Higher Conversion Rates
What the digital agency London data analysis showed was that users began using an eCommerce website’s mobile app more often than within their PC browsers. As a result, conversion rates skyrocketed with mobile conversions being three times higher than conversions from browsers. Even on mobile devices where users browsed websites, the conversion rates were higher when running the corresponding mobile app. Wouldn’t you like your conversion rate to increase 3:1?
3. Better Engagement
One of the ways in which eCommerce mobile apps provide better engagement is through those push notifications that apprise users of any important deals, sales and new product introductions. This is something a digital design agency London includes in their apps. Those push notifications drive engagement because they are designed to attract interest, leading to that ‘click through’ rate.
4. Increased Opportunities for Upselling
Upselling has always been a major focus within the sales profession. It is no different in eCommerce but one thing that mobile apps have been found effective at is upselling through creative ways of introducing product or service ideas whilst the user is inspecting the notification that prompted their engagement. This particular strategy is still being perfected, but with a digital agency that works to create that logical relationship between the eCommerce site and its mobile app, upselling is becoming much more effective.
So, it seems that Mobilegeddon really did hit the proverbial nail on the head. Mobile apps also make it much easier for users to access eCommerce sites while they are mobile and that can be the best benefit of all. Why lose a sale when the user finds mobile apps much more mobile-friendly than even some of the best designed mobile eCommerce sites. The point is, users are more often found on mobile apps than responsive web pages, so why not have them both built and launched simultaneously? It really does make perfect sense.