Every day, people watch 100M hours of videos on Facebook and almost a billion hours of Youtube videos daily. Similarly, you’ve got people watching videos on Instagram, TikTok, Snapchat, Twitter, and even LinkedIn.
For this reason, you must make a video online with the help of a video maker. The reason being that video marketing drives brand growth and provides a solid return on your advertising investment. For example, placing a video on your landing page can drive conversion rates by 80%. But if you think that this will be too costly, you must think again. With many free video maker software online, you will lose opportunities if you don’t capitalize on video marketing.
Thankfully, these latest innovations mean you no longer need to rely on professional production houses and videographers to shoot commercials. Instead, you can create explainers, tutorials, demos, product reviews, and more with an online video maker.
This digital solution comes with an easy user interface, which assures that even kids and newbies can play around with it easily. In addition, the drag and drop functionality coupled with thousands of templates means you can develop professional quality work. Now, the only thing you must worry about is ensuring you create stunning content each time. To help you with that, take note of these top priorities that you must follow when creating content marketing videos.
Always Begin With Clear Objectives
Each time you plan to release a new video, may it be for your social media profiles, landing pages, or Youtube Channel, you must start with clear goals. Outline clear objectives so you can come up with a decent script and storyboard. Everything needs to be aligned, so editing with your video maker becomes a breeze. When you shoot the right footage, you have fewer mistakes.
Thus, before you embark on a production state, you must identify what your purpose is all about. For example, are you there to inform or drive sales? Next, it would help to know what stage of the marketing funnel you intend to address. These stages include:
Awareness:
Videos in this stage introduce your brand to prospects. You educate them about what you can offer so they realize what they’re missing out on.
Consideration:
As the name suggests, your viewers consider how they will solve this problem. They begin to research, watch product reviews, seek recommendations, and find cost-efficient solutions. Hence, it would be helpful to create these engaging videos.
Decision:
The audience feels certain they’ve found a solution, and you can provide it. Thus, you present them with proof that you can get it done. Show intensive videos of your products and proof of client satisfaction like video testimonials.
Establish the Right Target Audience
After defining your objectives, you can better understand who will most benefit from your videos. Remember, using your video maker without an audience in mind will lead to a flop. This means the message you want to convey will be unheard. Hence, people who watch those videos won’t convert, rendering all your efforts useless.
Therefore, you must figure out who you want to reach with your videos. First, map out a buyer’s persona to understand your audience’s profile and demographics. Then, to develop it, ask these key questions:
- Who are your goods and services for?
- What do you hope to achieve when they see your video?
- Where do your prospects hang out so you can properly distribute your content?
https://www.pexels.com/photo/woman-sitting-in-front-of-camera-2041394/
Identify the Unique Video Story You Want to Convey
Thoughtful storytelling in your videos will undoubtedly give your brand a competitive edge. Storytelling refers to more than just fairy tales. This is one of the most fun parts of video creation because you can freely express yourself. Remember, videos that resonate with the heart prove successful because they evoke emotions. After all, people love engaging with values they identify with. Consequently, you must make it a point to ensure your content aligns with your brand’s values.
When you make a great impression on your viewers, they feel more inclined to share, comment, and like your videos. In turn, this expands your brand’s reach. For best result, if you intend to release video content, take note of these 4 elements of a great video:
- Characters: These people in your video must appeal to your target audience.
- Conflict: This involves the pain point of your clients.
- Quest: The approach on how you will introduce your products or services.
- Resolution: How the stuff you offer solves the pain points or problems.
Keep Creative Juices Flowing When Using Your Video Maker
With a video maker at your disposal, it’s as if you have a product design team working at your beck and call. Thus, you can choose to make everything from scratch if you’re up for the challenge. Alternatively, you can also use pre-designed templates to make your life easy. Finally, you can choose whatever feels more convenient for you. But no matter what approach you follow, don’t forget to keep your creative juices flowing.
Your digital tool allows you to tweak your video timeline with just a click of your mouse. Hence, you can use whatever embellishment feature you want from the well-organized toolbar. Even if you use a template, you can always add touches that allow your brand’s personality to shine. For example, you can add the following:
- Images
- Footage
- Music
- Transitions
- Animation
- Color
- Backgrounds
- Filters
- Sound effects
- Voice-overs
Try to Stick to The Production Timeline
When you plan the entire video production, from planning ideas to actual final video distribution, you must have adhered to a schedule. As much as possible, stick to your timeline to avoid costly delays. After all, in business, time equates to money. This timeline serves as your guide, keeping you grounded to see what you have done and how much you still have left to do.
Moreover, you must always have a target date when you intend to release the video. Finding the right channels and sharing your content at the right time assures your audience will see your message. Being intentional about this allows you to maximize the results of your videos.
https://www.pexels.com/photo/black-iphone-1629200/
And Finally, Adhere to a Realistic Budget For Each Video
Though all the other priorities are important, you must also remember that cash is king. Every business has a set amount allocated for the marketing budget. Though you can rely on a free video maker online to cut production costs, you may still need to spend on boosted posting or ads for better exposure.
Remember, if you don’t have a set budget for each video, it will be difficult to set targets and achieve what you want. Knowing how much money you have at your disposal assures you can create better fund allocation for your various marketing campaigns. This means you can plan on what promos to splurge on while saving on other areas.
Remember to never take marketing strategies for granted. Bringing all the pieces together is no easy task. But, remember that is not impossible. With a sprinkle of creativity, the sky’s the limit. That being said, get out there and transform your video campaign into a successful story.